I build things that feel as good as they perform.
I'm Jess — a founder and creative strategist with a storyteller's heart and an instinct for what connects.
I'm happiest in what I call my "Alba state": staring at a blank page with ideas buzzing and nothing but opportunity and potential ahead.
I move between industries the way most people move between tabs — with purpose, curiosity, and momentum. Two exits so far, and a genuine love of the possibility in starting something new.
I built Margarita Margarita from a tequila-induced idea in my Brisbane kitchen into a cult-favourite, nationally loved cocktail brand, before selling it in March 2025. It was the first time I took something from blank page to exit — five years of equal parts chaos, creativity and grit — and it confirmed what I probably knew all along: I'm at my happiest when I'm building. Creating, growing, and ultimately knowing when to leave on my own terms.
I have a strong bias for action and a low tolerance for things that look good but don't work. For me, aesthetics and outcomes are never mutually exclusive. I build with brand intuition, commercial sense, and a strong gut instinct, to create ventures that feel as good as they perform.
With a background in business ownership and copywriting, I bring deep experience in concept development, branding, and execution. I'm a true Virgo with a sharp eye for detail and a genuine love of turning ideas into brands.
Ventures
A few of the things I've built, branded, and — when the time was right — sold.
KnoWHO
You meet people everywhere.
Keeping track is the hard part.
I'm terrible with names. So I built the fix. KnoWHO is a personal CRM for the way real life actually works — overlapping circles, half-remembered introductions, the school mum whose kid's name you've definitely been told three times. Capture someone with your voice, sort them into circles, and keep the small things that turn an acquaintance into a connection. My first app — built, branded, and shipped end to end.
Rocky Roo
Rocket Clock
Learning to tell the time,
the fun way.
Meet Rocky — a cheeky little kangaroo on a mission to help kids aged 6–9 master the clock.
I built this app to help my son Rocky (though I call him Rocky-Roo!) with his homework. It features an interactive clock kids can spin and drag, quizzes that feel like play, and three games they earn their way into. No in app purchases, no data collection — just learning that feels like play.
Margarita Margarita
Built from the ground up — a cult-favourite cocktail brand that became nationally loved, before I exited in March 2025.
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VIVIE Fine Jewellery
Co-founded fine jewellery in lab-grown and ethically sourced mined diamonds — everyday luxury, designed for real life. Exited in May 2026.
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Forget Me Not Gifts
A beautifully built gifting platform — thoughtful gestures made effortless and unforgettable. Built & ready for a new owner.
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Pottsvillas
A complex of three apartments on the Northern NSW coast, taken from renovation through to a fully realised brand — interiors, identity, and guest experience, all shaped by one vision.
Proof that consistency, whatever the touchpoint or industry, is what makes a brand feel premium.