I build things that feel as good as they perform.
I'm a creative strategist and serial founder with a storyteller's heart and an instinct for what connects.
I move between industries the way most people move between tabs — with purpose, curiosity, and momentum. Two exits so far, and a genuine love of the possibility in starting something new.
Ventures
A few of the things I've built, branded, and — when the time was right — sold.
KnoWHO
You meet people everywhere.
Keeping track is the hard part.
I'm terrible with names. So I built the fix. KnoWHO is a personal CRM for the way real life actually works — overlapping circles, half-remembered introductions, the school mum whose kid's name you've definitely been told three times. Capture someone with your voice, sort them into circles, and keep the small things that turn an acquaintance into a connection. My first app — built, branded, and shipped end to end.
Margarita Margarita
Built from the ground up — a cult-favourite cocktail brand that became nationally loved, before I exited in March 2025.
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VIVIE Fine Jewellery
Co-founded fine jewellery in lab-grown and ethically sourced mined diamonds — everyday luxury, designed for real life. Exited in May 2026.
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Forget Me Not Gifts
A beautifully built gifting platform — thoughtful gestures made effortless and unforgettable. Built & ready for a new owner.
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Pottsvillas
A complex of three apartments on the Northern NSW coast, taken from renovation through to a fully realised brand — interiors, identity, and guest experience, all shaped by one vision.
Proof that consistency, whatever the touchpoint or industry, is what makes a brand feel premium.
Selected Work
Brands and businesses I've shaped for other people — naming, identity, websites, and the words that tie them together.
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Pat Goldsworthy Property
Logo and visual identity, brand guidelines, website development, and written brand messaging.
Selway Wilderness Outfitters
Full brand identity — naming, logo design, brand positioning, website development, and all brand copy.
Shelter Developments
Website and brand messaging for a Brisbane-based construction and development company.
AVCAIR
A six-month contract across brand development and guest experience — copywriting, marketing touchpoints, brand photography, and uniform development.
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Elixercell
Brand colour palette, logo refinement, and website mapping.